Preparing for the good fight in marketing [Review].

What is the SWOT Analysis?

Albert Einstein once said, “If I had an hour to solve a problem, I would spend 55 minutes thinking about the problem and 5 minutes thinking about the solutions.”

From interview to practice

Once the main stakeholders have been identified and the research phase has been completed, it is time to tighten the new action plan and move on to execution. To create a strategy you need to Organize a minimally viable marketing strategy, Use an OGSM framework to align goals, objectives, strategies, and measures. Establish practices for goal setting and monitoring.
the advice is to not end up in analytical paralysis, starting with a small project while working on the strategy.

Okay, but why are you telling me all this?

This post is the result of a great training opportunity that happened to me with a little luck. On Linkedin, I follow Marco Ziero’s marketing agency MOCA (because they have a nice newsletter, very useful and a way of perceiving marketing that convinces me). From there I saw that some accounts had obtained online certifications from a portal unknown to me. After visiting the site for a few minutes I was already suffering from that strong “I wish I could but I can’t” complex. To my surprise, without believing it too much, I got a scholarship from CXL Institute, the Academy founded by Peep Laja. It is a reality that brings together many marketers that I respect and follow for a long time, with very practical courses. There remains the challenge of being able to transform the practical knowledge developed by professionals operating in an Anglo-Saxon context, a bit different from ours, and apply it in the Italian context, which is rooted in very different assumptions.
It is becoming a very interesting type of training because it allows me to write freely on some topics that involve me. This type of exercise allows me to fix some important concepts over time. Writing a lot and straining your mind to create narrative patterns about what you’ve previously assimilated tones up the muscle we should all be training frequently: the brain.
Wish me luck!



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Laura Conti

Laura Conti

Copywriter, missed storyteller, almost…